YETI proudly celebrated the grand opening of their flagship store in February of 2017. YETI Flagship serves the Austin, Texas community as more than simply a retail location, but a rather a true brand experience. Visitors can explore everything YETI, including exclusive in-store merchandise, while also enjoying live entertainment and refreshments at the snack bar.
Attention to detail in the design, helps to bring the brand to life. The design includes the use of a black charred wood, produced by Delta Millworks, that adds a rich authenticity to the space (featured above the snack bar). Delta Millworks has worked to revive the ancient Japanese technique of burning wood, called shou sugi ban. Kebony Half Gator is the shou sugi ban product used within YETI Flagship as interior cladding, communicating a message of environmental responsibility by a brand that actively celebrates its passion for the wild.