3 ways deck contractors can grow profits
The summer construction season has ended, making it the perfect time to begin planning for the year ahead. What steps will you take to replicate – or even top – the success you’ve had so far in 2016? If you’re still looking for answers, check out these three tips to make 2017 your best year yet.
Sell More Add-Ons
Boosting profits seems simple enough. Building more decks equals making more money, right? Well, the truth of the matter is that taking on more projects often means hiring more workers. So, while you’ll see an increase in sales, you might not be all the richer for it. The key is to make each deck you build more profitable. One way to do that is by selling add-ons.
From lighting to railings, deck add-ons can benefit both you and your customers. Not only will add-ons increase the price of each deck, but they also stand to improve the safety of your decks. For example, installing a few lights and railings near steps will make it easier for your clients to get up and down their deck during gatherings that stretch long into the night.
According to the 2015 Nielsen Global Corporate Sustainability Report, nearly two-thirds of consumers are willing to pay more for sustainable products. Cater to these potential customers by offering the option of sustainable woods such as Kebony. It’s important to remember, however, that while some may be quick to choose sustainable wood, others may need more convincing. So be prepared to discuss the benefits of building a deck with Kebony wood.
Kebony is a highly durable, sustainable wood decking that requires little maintenance aside from normal cleaning. It looks and performs like premium tropical hardwood but without any negative impacts on the environment. Best of all, Kebony is non-toxic and won’t release any harmful chemicals.
Follow Up with Clients
When it comes to searching for a contractor, the internet isn’t the only place customers like to get started. More than 40 percent of homeowners ask a friend or family member for a referral before logging on to their computers. Stand out from the competition by following up with customers after you’ve finished the job. Something as simple as a handwritten thank you card or client satisfaction survey will keep you top of mind for customers, while also highlighting areas for improvement.
It might even be a good idea to perform any minor repairs or cleanings free of charge at least once a year. Those regular interactions will help you build an ongoing relationship with customers, opening the door for potential referrals down the road.
Although the year’s busiest months are now behind us, summer will be back before you know it. By selling more add-ons, highlighting the benefits of sustainable wood and following up with clients, you’ll be prepared to rack up record-breaking profits in 2017.
Photography provided by Mareiner Holz.