8 Hotel Exterior Design Ideas & Trends

There are few businesses that rely on their building's appearance as much as hotels. A beautiful hotel exterior design beckons in guests and is the first thing new guests will gain their first impression from. Even a hotel with excellent customer service and impeccable cleanliness may still struggle with competing hotels that are professionally designed and striking in image. The main reason for this is potential hotel guests aren't just looking for clean, comfortable bed to sleep in, but also a whole new experience. Often a simple hotel stay can feel like a vacation, even if they are only on a business trip.

To improve the success of your business and enhance the overall experience of staying at your hotel for guests, here are 8 gorgeous hotel exterior design ideas.

1. Try for a Bold Statement with Shou Sugi Ban

hotel exterior design (By William Rawn Associates, photo credit: Delta Millworks/Aaron Weiss)

Shou Sugi Ban is an effective way of getting your exterior walls dark and bold, without dealing with the maintenance of stains and paints. The above example is the interior of a W Hotel, but is a beautiful example of how incredible Shou Sugi Ban can look. As an exterior siding this option is incredibly durable and the deep, rich tones won't fade. When using a material like Kebony you can rest assured that your siding will protect your hotels for decades.

2. Don't Be Afraid to Combine Building Materials

hotel exterior design trends (By Gerkens Garten- und Landschaftsbau, photo credit: Rene Sievert)

There are no rules about having to clad your hotel in just one material. In fact, mixing it up and combining vastly different materials can look very attractive, as you can see above. The use of Kebony, along with brick veneer, and even metal all works together to create a welcoming spa-like atmosphere for guests. The use of glass rails and large windows helps add a contemporary touch as well.

3. Vertical Siding Makes Tall Buildings Look Even More Grandiose

(By Lund Hagem Arkitekter)

Horizontal siding is the most common, but vertically placed boards can look wonderful on almost any building. Typically designers will opt for a vertical placement on short buildings, but by going this route on a 3 story hotel you really get an impressive result. This makes the building seem even more grand in size and right as home amongst the tall trees surrounding it.

4. Unique Window Placement Can Make a Big Impact

(By Jana Zschuppe NH Hotel Group)

Setting your hotel apart from others can be done in many different ways, but a unique approach is to go with untraditional window placement. From the deck space of this hotel you can see that the windows are not only in different sizes, but also set in a creative pattern. This window placement stands out even more with the natural wood siding and decking. Keeping everything else simple and using dark window frames resulted in a very distinctive look.

5. Playing with Windows Leads to Creative Natural Lighting

(By Wingårdh Arkitektkontor)

The Victoria Tower is a perfect example of how exterior elements can also play a design role in the interior of a hotel. The triangular shaped window design is already beautiful to look at, but designers went a step further by adding tins to certain triangles while leaving the other half clear glass. The result is a creative use of natural light as the tinted triangles cause a natural shading effect to take place. When done right this help reduce the chance of glare from the sun, but also keeping a very open, well-lit setting for guests.

6. Creative Angles are Unexpected and Memorable

(By Halvorsen & Reine)

Sometimes going for a memorable exterior that is perhaps a bit unconventional is a success. The above hotel features a one of a kind design with window to each room jutting out from the building as an angle. There is a window for each to allow for natural subdued lighting, though the shadow from the adjacent window helps with shade. Using Kebony to clad these helps to make them stand out even more from the rest of the otherwise plain looking exterior.

7. Silvered Pool Decking and Rich Black Outbuildings Set Off the Landscape

(By João Mendes Ribeiro, photo credit: do mal o menos - Eduardo Nascimento, João Fôja)

Wood pool decking is far more attractive than cement or tile, and by choosing a highly-resilient material like Kebony you don't need to worry about durability. As Kebony ages it develops the perfect silver-gray patina that is so aptly shown above. Combined with the black pool houses and overall minimalistic design, this space is very atmospheric. When you have a beautiful landscape around your hotel, don't detract from it. Instead keeps things basic and allow guests to enjoy the scenery.

8. Clean Lines, Light Colors and Modern Touches Always Works

(By Family Vogel, photo credit: Märchenhotel Bellevue)

Hotels that also have spa elements often stick to clean, light color palettes, and for good reason. Clean lines and light colored paints or materials make the atmosphere seem airy and open. The above hotel is a perfect example of a lovely exterior surrounded by nature, yet with a few modern touches. The pool's fountain is very artistic on its own, plus the sound of moving water is incredibly relaxing. The use of Kebony for the pool decking is a warm, more barefoot-friendly choice compared to cement as well.

The exterior of your hotel is one of the most important areas for design and shouldn't be treated lightly. As you can see from the featured hotels and spas, when extra effort is spent the end results are beautiful as well as successful in terms of business growth.